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10 Social Media Posting Rules That Get More Clicks

Updated: May 28, 2022


Typing on a laptop

While converting social media users into leads or customers requires more than a single click, getting them to engage with the content you share and produce is an important step. Since the right approach to posting can have a huge impact on the results you see from social marketing, here are ten different social media posting rules that we at Caribbean Social Media HQ have proven to be very effective:

1) People Love Visuals

Graphic with writing

This applies to all the major social networks. Since people like sharing images a lot, make it a priority to create or find great ones to share that will make them stop and spend some time with your post.


2) Quality Rules

There’s no reason to drown your followers with updates. Instead of feeling like you always have to be in front of them, focus on sharing the absolute best content possible. That way you can ensure that people are truly excited whenever they see a new update from you.

3) Curate Existing Content

Content wearing a crown

Although creating killer content is a great strategy, not everything you share has to be made from scratch. Because there’s so much online, you can really pique people’s interest by taking the time do so something like adding real value by curating a collection that contains lots of actionable information in a format that’s easy to digest.

4) Test and Analyze

The more you use social media, the better you’ll get at knowing whether a piece of content is going to be a hit or not. However, that doesn’t mean you want to fly by your intuition alone. It’s important to use a social media dashboard to monitor every piece of content. This will help you confirm the types of content that generate the most clicks, which in turn you can use to guide your future efforts. Utilizing analytics will also give you insight into topics like the best time to post on social networks.

5) Always Think of Sharing

Facebook saved Items

Facebook Lets You Quickly & Easily Save Posts To View or Repost Later. Even when you’re not on a social site, if you come across something online try to think of a way to create any type of social tie-in that will get people interested, engaged and commenting.

6) Monitor What’s Going On

In addition to monitoring how well your own sharing does, it’s also important to monitor what’s being said within your industry. Just seeing what other people are talking about will give you a lot of inspiration for new social media posting ideas.

7) Limit Self-Promotion

Cartoon about over sharing

Me, Me, Me..... Blah Blah Blah!

Although it sounds counter intuitive, the less you promote your own business and instead focus on providing real value, the more you’ll ultimately attract engaged followers who can actually turn into leads or customers.

8) Get Creative

There’s no reason to be afraid of experimenting and trying something new. Since you’ll be able to analyze its effectiveness, the worst case is a certain type of content doesn’t catch on. If that happens, you can simply cross it off your list of things to try.

9) Really Understand Social

Learn your audience

Spend Time With Your Audience, Learning What Works!

It’s important to remember that there’s no substitute for spending time on social media and seeing for yourself what type of content people are engaging with on a daily basis.

10) Craft Campaigns

A great way to get users engaged and clicking is to think beyond individual updates. When you start thinking in terms of larger campaigns, you’ll find it’s possible to get other users very involved. And even though a great campaign can take some work, the right social media publishing tool can help a lot in terms of managing it all.

While there may be times when it seems quite hard to come up with good social media posting ideas, as long as you remind yourself that there are many places to look for inspiration, you’ll be able to continue generating lots of clicks.

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Caribbean Social Media HQ is the Caribbean’s Go-To full-service digital marketing agency. We produce custom written content for businesses and entrepreneurs covering blogs, website copy, case studies, newsletters, social media content curation and more.

We specialise in:

◈ Social Media Management

◈ Digital Marketing Strategies

◈ Business Consulting

◈ Coaching & Training

◈ Website Design

◈ Graphic Design

We want to be an extension of your marketing team. ✆ Call 1(868)701.4552 | WhatsApp or click to book a FREE Consultation today — and let’s turn the Caribbean Social.

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