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SOCIAL MEDIA 101: Facebook For Beginners

What you should know about some of today’s most popular social media platform.

Social media is a way for brands to directly reach their target audience. For a small business owner or new brand, taking advantage of different social media platforms can mean connecting directly with consumers, but it’s not always easy to manage all the platforms.
Here is what small businesses and brands need to know right now about the most popular social media platforms. This is summary of our Social Media 101 - Part 1: Facebook For Beginners ebook where we explain what every new new Facebook user should know.

Facebook is an American online social media and social networking service company based in California. The Facebook website was launched on February 4, 2004. Since 2006, anyone who claims to be at least 13 years old has been allowed to become a registered user of Facebook.

Sign Up For Facebook

First, you’ll need to go to the official Facebook website and sign up. The site will ask you for your first and last name, and either your mobile number or email address (either will do). You’ll also need to enter your birthday and gender, which will help assist others in finding you on the site.

Create Your Facebook Profile

Next, it's time to create your profile. In general, the more detailed your profile, the easier it'll be for you to find people and for people to find you. It's worth taking your time when entering your high school, college and employer information (as prompted). Facebook is still going strong as the most popular social network, with 1.19 billion users worldwide. It’s a wonderful platform for businesses to increase brand awareness and inspire conversations with customers.

However, to succeed as a business on Facebook, focus on user engagement. Use images, keep the copy short and ask questions to start conversations. Facebook posts with photos generate 120% more engagement than posts without. Question posts have almost double the engagement of non-question posts and copy shorter than 250 characters has 60% more engagement than longer posts.

The “share” function of Facebook plays a large roll in increasing engagement. Those who play by the rules with Facebook will certainly see results, both in the form of customer engagement and ROI.


  • Advertising: Use Facebook ads to promote page, increase likes and visibility to a completely targeted and customized audience.

  • Review: Customers can write reviews of your business, which appear as a sidebar application on Facebook page

  • Likes & Comments: Sharing content and receiving feedback in the form of likes, comments or shares is a great way to spread brand awareness and interact with consumers


  • Algorithms: Posts that aren’t sponsored aren’t appearing in newsfeeds making it difficult to reach your audience.

  • Time commitment: It’s important to manage page, be aware of fan comments, complaints, suggestions and more

Facebook Communication System - Status Updates, Messages, Chat Communication is the heartbeat of Facebook and takes place in various forms, including three major ones:

Status Updates

“Status Update" is what Facebook calls a message that you post via the publishing box that says "What's on your mind?" The publishing box (shown in the image above) appears at the top of both your homepage and Timeline page. People use status updates to communicate their activities, post links to news stories, share photos and videos, and comment on life in general.

Internal Messages

Messages are private notes you can send any friend you're connected with on Facebook; they're viewable only by the person to whom they're sent and do not go into the news feed or ticker for viewing by your network of friends.

Facebook LIVE

Live Chat: Chat is Facebook's name for its instant messaging system. You can engage in real-time conversation with any of your Facebook friends who happen to be online and signed in at the same time as you are.

How are people using Facebook?

Facebook has become an integral component of people's online social presence. For many, Facebook is the only online social network in which they participate, though the level of engagement varies across the user spectrum. From those that check the network periodically throughout the week to those who are almost compulsively active, the core driving force to participation is connection: connecting with colleagues, friends old and new, alumni networks, and for an increasing percentage of users, even professional connections.

The network itself has transformed into one with highly customizable privacy and visibility settings. Users can dial down their visibility to the point where they are nearly invisible on the platform. They can choose which posts or updates are visible and to whom. Conversely, those users who have chosen a more all-in approach can leave everything completely public, from the images they're tagged in to their active stream on Spotify.

Features go beyond the individual user's page to brand pages, events, groups, and now a pseudo-standalone messenger service.

Groups are user-created and have varying levels of privacy and security, much like individual profiles. Users can organize groups around any topic or event they like. From professionally relevant groups to those organized around special interests, such as nutrition, the variety is limited only by interest of the users. These groups have undoubtedly been a welcome and sticky addition to the platform over time.

Events - (now a standalone app) allow users to organize around a point in time. Security here is fairly customizable, allowing for public, private, and somewhere-in-between events. A key feature here is the baked-in ability to export your Facebook events to other calendars, no doubt increasing usage and reliance on this feature that blends users' personal and professional lives.

Business Pages have been an evolutionary product for Facebook. Over the years, they have taken several different shapes, though they are fairly stable today. Like other types of pages, the feature set is ever-evolving as they add more to meet the needs of the marketers behind the brand's efforts. Facebook has recently added more features in terms of analytics, reporting, security, and access, as well as increased the richness available to those wishing to dive into Facebook advertising.

Facebook Messenger is a new way to combine email, instant messenger, and Facebook messages. As new stand-alone group message services popped up throughout 2010 and 2011, Facebook clearly saw an opportunity and acquired one of the more popular group-messaging apps known as Beluga. They have since re-branded this app as Facebook Messenger. On iOS, Blackberry, and Android devices, this is a stand-alone app, but it also integrates across the Facebook app and web experiences.

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