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Top 7 Digital Marketing Benefits For Small Businesses

Any entrepreneur will tell you, achieving success is a lot easier said than done, even more so when you are a small business. When you started your small business, your main focus was probably on how to get your first group of customers through your doors. You may have even relied on traditional forms of advertising such as trade shows, print ads, coupon and flyer mail outs or even a billboard or sign in your town.

While this strategy may bring in a trickle of business, don't be very surprised when you see the lack luster results that traditional marketing methods give you. Many businesses make the grave mistake of underestimating just how much competition there is out there in the world of business. For entrepreneurs like us, there is, thankfully a better and easier way. Small businesses should consider the huge marketplace of prospects that exist online. No small business, no matter how new, should overlook this vast customer base. Have you considered investing in digital marketing? Me, you say incredulously.... Yes, you! Even if your business and budget is small, digital marketing has a plethora of benefits for a small business like yours and here are some of them.

1. Far More Cost-Effective Than Traditional Marketing Methods

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It can be difficult for a new business to find capital to invest in traditional marketing methods. Gartner’s Digital Marketing Spend Report claims that email marketing and social media advertising get results double that of telemarketing and direct mail.This means that you will be able to spend less on your digital marketing efforts and get better results in the process.

2. Higher Revenues Are Generated From Digital Marketing

The main reason small businesses advertise their products or services is to generate higher revenues. However, many digital marketing companies don’t focus on ROI (return on investment). Our company does, and knowing your numbers is key to out strategy and growth. Smart Insights, Managing Digital Marketing research report found that 49% of organizations do not have a clearly defined digital marketing strategy.Studies have found that companies utilizing digital marketing generate almost triple the revenues of companies that use traditional advertising. Another study, Junto 2017 says that 18% of local searched done on mobile devices lead to a sale within a day.

3. A More Targeted Approach

It’s crucial that you know who your target audience is and what they are looking for. Using this type of targeted approach will allow you to reach potential customers better.This will only increase things like customer satisfaction and retention rates. Knowing who “customer persona” will also help you to avoid wasting time on marketing efforts that are not working. For example, we know that the ideal target demographic for weddings are women between the age of 25-34.

4. It’s All About Building a Brand

With a digital marketing strategy you will be able to better build your brand it's recognition & reputation.Brand building means thinking like big business. Put your logo on everything! Start a Twitter campaign solely focused on brand building or, create and run banner ads with a clear call-to-action. Link building, SEO, content marketing, and business networking events should keep your brand in focus. When you take your brand seriously, others will too.

5. Earn the Customer’s Trust

Generally, a digital marketer will leverage social proof such as testimonials and reviews in order to bring attention to your business. Social proof provides evidence of your businesses' track record, it gives comfort to potential customers so that they are now willing to engage your products or services. Encouraging things like the sharing of your content on social media channels can also do wonders when it comes to finding a new customer base.

Utilizing the power that satisfied customers have, can help you grow and expand the reach you have with ease. Google 2017 found that 75% of people who find local, helpful information in search results are more likely to visit the physical stores.

6. Essential For Business Survival

Even if your business has a great looking site and active social media pages, without customer conversion it means nothing. Digital marketing agencies will be able to show you how to convert visitors to your website and social media channels into loyal customers.

7. Digital Marketing Helps to Level the Playing Field

The biggest hurdle that your small or medium sized business will face is competing with the corporations who offer similar products and services. Digital marketing is the great equalizer when it comes to competing with larger, more established businesses. A smaller company can garner more attention online by using digital marketing and subsequently making their way up the search ranking ladder. Digital marketing and SEO is constantly evolving. You need a partner that can help you innovate.


Finding the right professionals to assist can help your business get the best results from your digital marketing strategy. Feel free to comment below or get in touch with us and thanks for reading.

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About Caribbean Social Media HQ (Caribbean Social HQ):

Caribbean Social Media HQ is the Caribbean’s Go-To full-service digital marketing agency. We produce custom written content for businesses and entrepreneurs covering blogs, website copy, case studies, newsletters, social media content curation and more.

We specialize in:

◈Website & Graphic Design

◈Social Media Management & Coaching

◈Inbound & Email Marketing


We want to be an extension of your marketing team — so let’s turn the Caribbean Social

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