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WhatsApp Business App For Small Businesses - A Complete Guide (•updated)

Updated: Jun 9, 2023


Since March 2019 WhatsApp Business a dedicated app developed by WhatsApp has been widely available for download, and millions of small business owners are taking advantage of what it has to offer. It's a great tool to showcase and grow your business and it is the messenger app EVERY business owner, entrepreneur, and Non-Governmental Organisation (NGO) should be using.

In today's digital age, communication plays a vital role in the success of businesses. With the advent of smartphones and instant messaging apps, companies have gained new opportunities to connect with their customers in a more convenient and personalized way. WhatsApp Business app has emerged as a powerful tool for businesses to engage with their audience effectively.

Let's take a look into the features and benefits of WhatsApp Business and highlight its impact on businesses worldwide.

What Is WhatsApp Business?

It’s an application designed to help business owners communicate with their customers, respond more quickly to messages, get analytical information, and more. The application is very similar to the standard application that over 1.5 billion users have come to know and love. But instead of a personal profile, you have a verifiable business profile. With this business account, we entrepreneurs can create a WhatsApp business account with specific information about our business. We thought this was super cool, read on!

Who is WhatsApp Business for?

This app is really purely meant for businesses. It has been design from the ground up to offer a concierge-like service for customers. It provides a platform for businesses to interact better with their customers by providing updates, and support. It gives entrepreneurs the option to run their businesses from their mobile phones instead of heading elsewhere online. In short, the customer will use the standard WhatsApp, while the business owner or manager uses WhatsApp Business.

Why Use WhatsApp Business?

This map shows the dominant messaging platform per region, need we say more?

App Usage per Region

Source: https://www.similarweb.com/blog/research/market-research/worldwide-messaging-apps/

You can see the top messaging apps globally and according to similarweb this is how these three (3) most used messager apps are ranking in 2022.

WhatsApp: Ranks number 1 in 63/100 countries. Retaining third place from 2022.

These countries include Argentina, Austria, Bahrain, Belgium, Bolivia, Bosnia and Herzegovina, Brazil, Chile, Costa Rica, Croatia, the Czech Republic, Columbia, Dominican Republic., Ecuador, Egypt, El Salvador, Finland, France, Germany, Ghana, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Jamaica, Kuwait, Kenya, Lebanon, Macedonia, Malaysia, Mexico, Morocco, Nepal, the Netherlands, Nigeria, Oman, Pakistan, Panama, Paraguay, Peru, Portugal, Puerto Rico, Qatar, Romania, Russia, Rwanda, Saudi Arabia, Singapore, Slovenia, South Africa, Spain, Sri Lanka, Switzerland, Tanzania, UAE, the UK, Uruguay, Venezuela, and Yemen.

• Facebook Messenger: Ranks number 1 in 16/100 countries. Stays steady in second place, the same as 2022.

Telegram: Ranks number 1 in 10/100 countries. Retaining third place from 2022.

We highly recommend using a dedicated phone for business and not using your private phone – it is best to avoid mixing friends and family with business customers.

Extra Features of WhatsApp Business

It's Still FREE!

It’s still FREE! One of the great features that this messenger app has kept from the standard app is that it’s FREE. It allows you to list your business and keep in touch with your clients at no cost.

Some of the features that WhatsApp Business offers over the standard app are:

  • WhatsApp Business Profile: with information about your business name, address, hours of activity, category, website link, email, and more.

  • Analytics: statistics include how many messages were sent, how many messages were received, and how many messages were read by customers.

  • Tagging Customers: to make it easy to know what a customer is and whether it’s just an interested customer.

  • Automated Messages: such as greeting messages, auto-reply messages, etc.

  • Greeting: automatically send a custom welcome message to new customers when they start a conversation with your business.

In addition, there are 3 verification levels for a business account:

  1. Verified – WhatsApp verified that a trusted and official brand is the owner of this account. A verified account has a green markup in the profile.

  2. Approved – WhatsApp has confirmed that the phone number of the account is compatible with the phone number of the business. An approved account has a gray markup in the profile.

  3. Business account – WhatsApp did not approve or verify the account, but it is a business example provided by WhatsApp to show how the app might be used in practice. s account. A business account has a gray question mark tag in the profile.

Examples are provided by WhatsApp Business to show how the app might be used in practice.


Its Impact on Businesses World Wide

1. Seamless Integration with WhatsApp:

WhatsApp Business seamlessly integrates with the regular WhatsApp application, allowing businesses to easily switch between the two apps. This integration enables businesses to maintain personal and professional contacts separately while leveraging the familiar and widely used WhatsApp interface.


2. Global Reach and Accessibility:

WhatsApp Business has a global user base, with millions of active users worldwide. This makes it an excellent platform for businesses to expand their reach and connect with customers on a global scale. Moreover, WhatsApp Business is available for both Android and iOS devices, making it accessible to a wide range of users.


3. Cost-Effective Communication

Utilizing WhatsApp Business can be a cost-effective communication solution for businesses. The app leverages internet connectivity, eliminating the need for traditional SMS or phone calls. This significantly reduces communication costs, particularly for businesses engaging with international customers.


4. Business Profiles and Catalog

WhatsApp Business enables businesses to showcase their products and services through catalog features. Businesses can create and update catalogs with images, descriptions, and prices, making it easier for customers to browse and select products. This functionality transforms WhatsApp Business into a virtual storefront, enhancing the overall shopping experience for customers.


5. Business Insights and Analytics

Understanding customer behavior and preferences is crucial for any business. WhatsApp Business provides valuable insights and analytics, offering businesses a deeper understanding of their customer base. These metrics include message open rates, delivery rates, and response times, enabling businesses to assess the effectiveness of their communication strategies and make data-driven decisions.

6. Enhanced Business Presence

WhatsApp Business allows businesses to create a professional profile, complete with essential information such as business description, contact details, address, and website. This helps establish credibility and provides a platform for customers to learn more about the business. Moreover, the verified green checkmark badge gives customers confidence that they are engaging with an authentic business.


7. Labeling and Organizational Tools

WhatsApp Business offers labeling and organizational tools that assist businesses in managing customer conversations effectively. With labels, businesses can categorize chats based on various parameters such as new orders, pending payments, and customer feedback. This feature simplifies communication, allowing businesses to prioritize and respond to important messages promptly.


8. Broadcasts and Marketing

WhatsApp Business enables businesses to send messages to multiple customers simultaneously through broadcast lists. This feature facilitates targeted marketing campaigns, allowing businesses to reach specific customer segments with personalized offers, promotions, or important updates. By leveraging the app's broadcast functionality, businesses can enhance brand visibility and engagement.


9. Business Insights and Analytics

Understanding customer behavior and preferences is crucial for any business. WhatsApp Business provides valuable insights and analytics, offering businesses a deeper understanding of their customer base. These metrics include message open rates, delivery rates, and response times, enabling businesses to assess the effectiveness of their communication strategies and make data-driven decisions.


10. Customer Feedback and Reviews

WhatsApp Business allows businesses to receive feedback and reviews directly from customers. This real-time feedback mechanism provides valuable insights into customer satisfaction, preferences, and areas for improvement. By actively engaging with customer feedback, businesses can enhance their products, services, and overall customer experience.



  1. WhatsApp Business app reduces your business’ marketing costs. With a messaging app pushing out service messages SMS could soon become redundant as service messages, activation and more can also be made right on the app.

  2. WhatsApp Business also eliminates the need for many small or personal businesses to pay for and run their own personalized apps.

  3. Using the WhatsApp Business app could prove to be a boon for users as well because the service will come from a known source and spam can very easily be filtered out.

  4. If there’s one thing for certain, you can expect to see more and more businesses integrating WhatsApp business into their communications in 2019. Ads are coming, Businesses need to be there.

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