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5 Top Free Social Media Tools Brands Use To Succeed

Social media plays a vital role in the promotion of your brand online and faced with ever increasing responsibilities as entrepreneurs and marketers you need to tackle your strategy with full-force. Done right, social media marketing can bring remarkable success to your brand or small business. You can create and share a variety of valuable content that will attract and delight new audiences and drive engagement up.

We know how difficult a task it can be to manage all of your social media accounts and marketing campaigns manually. To help you with this, we’ve put together a list of our 5 top free most effective social media marketing tools that can boost your output, and help you grow your brand online. Check them out & find the best tools for you.


Pricing: FREE


Hootsuite is a social media marketing tool created by Ryan Holmes in 2008. The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube that can help you manage all of your social media accounts from a single dashboard. You can easily find, schedule, and manage your social media content easily. We still remember the hours upon hours spent putting together a posting content calendar and reminders to tweet at certain times. This was until we discovered This tool and that changed our frantic social media management life forever.

Key Features

  • You can maintain a strong social media presence by scheduling hundreds of posts at once.

  • Hootsuite secures all of your passwords, profiles, and login information.

  • It can help you organize all of your content with ease. And it saves your content in the cloud, and it ensures that the approved content goes live at the scheduled dates and times.


Pricing: FREE


Buffer, is a social media management software application tool for both web and mobile. Released initially in 2010, it’s been on the scene for some time. They are a respectable platform that allows you to manage multiple social profiles with ease. It’s designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, and Linkedin, (similar to Hootsuite) as well as analyze their results and engage with their community.

Key Features

  • It can save you a lot of time by allowing you to scheduled your posts on social networking sites such as Facebook, Twitter, LinkedIn, and Pinterest.

  • You can review your posts on social media and you can learn what changes can help your posts perform better.

  • You can add up to 25 members from your team and work together.


Pricing: FREE


Google Trends is a completely free tool that Google created to help anyone search for trending topics online. Brands use it to monitor notable things that are happening in the world. We use it as a way to discover and share information related to what’s most popular right now.

You can also use Google Trends to monitor keywords to see if they are trending and how their current volume compares to previous months and years. You can then use this information to inform your content and social media marketing strategy.

Key Features

  • Graphs: An interest over time graph and interest by region graph

  • Discover better keywords

  • SEO support


Pricing: Free (Canva for Work starts at $12.95/month)


Another fantastic tool that absolutely every brand or business online should know about is Canva. It’s a graphic-design tool website, founded in 2012 that uses a drag-and-drop format. Users, both non-designers as well as professionals have access to over a two million graphic elements, photographs, and fonts. You can use the ready-made templates, icons, and illustrations to make your images look professional without having to do much of the actual design work

Key Features

  • Layouts, stock images and illustrations for every occasion.

  • Social media graphics and a vast library of fonts

  • Customizable custom platform templates.


Analytics is an essential and integral aspect of your business’ marketing strategy and so we’d be remiss if we failed to mention native analytics for each social platform, which by the way is completely free. Let’s do a quick once over of the top three, Facebook, Instagram, and Twitter.

With Instagram Insights, you can see activity around how frequently users interact with your posts, see how your posts are performing over time, and find out where your audience is from as well as their age range, gender, and when they are online.

Twitter’s analytics can reveal a lot of valuable data about your audience, how well you’re engaging your following, and what your top performing content is. All you have to do is go to to log in and start learning more about your audience and their interests.

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Caribbean Social Media HQ is the Caribbean’s Go-To full-service digital marketing agency. We produce custom written content for businesses and entrepreneurs covering blogs, website copy, case studies, newsletters, social media content curation and more.

We specialize in:

◈Website & Graphic Design

◈Social Media Management & Coaching

◈Inbound & Email Marketing


We want to be an extension of your marketing team. ✆ Call 1(868)701.4552 | WhatsApp or click to book a FREE Consultation today — and let’s turn the Caribbean Social.

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