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Create Your Own Facebook Page or Group ~ What's the difference between them anyway?

Updated: May 28, 2022

Facebook and it’s algorithm, are both a tremendous tool and headache for us entrepreneurs.

For most of us, our audience is on Facebook, and meeting them there is an essential part of engagement and growth. But with reach down for Pages and paid content drowning out our posts, is it time to look to a new tool? It’s time to diversify your Facebook strategy by considering Groups versus Pages – which one is best for your audience and goals?

Making connections on Facebook is not limited to friends. Through both Facebook Pages and Facebook Groups, you can stay more connected with everything that matters in your life—from businesses and public figures to common interests and hobbies. To forge these ties on Facebook, it's important to understand the difference between Facebook Pages and Facebook Groups.

Facebook Pages Vs Facebook Groups

Highlights - Facebook Page Vs Group

Facebook Pages

There are over 50 million small business Facebook pages as of January 2016. That makes for alot of online noise that your audience has to wade through before they can engage with your page. According to Facebook, the overall average organic post reach is just 2%! With that said, let’s get right into it.

Like a friend's profile, Facebook Pages enable public figures, businesses, organizations and other entities to create an authentic and public presence on Facebook. Unlike your profile, Facebook Pages are visible to everyone on the internet by default. You, and every person on Facebook, can connect with these Pages by becoming a fan and then receive their updates in your News Feed and interact with them. Just as profiles should represent real people and real names, so too should Pages for entities. Only the official representatives of a public figure, business or organization should create a Facebook Page.

For example, I am an avid watcher of the American TV show "How To Get Away With Murder" on ABC. By connecting with the official Facebook Page for "HTGAWM", I can keep up on the latest episodes and other information directly from the people behind it.

HTGAWM Facebook Page screenshot

HTGAWM Official Page

Facebook has a team that is focused on verifying the authenticity of Pages on the site. If an official representative or user identifies a fake, spammy or abusive Page, they will investigate and determine whether to remove these Pages at their request. Remember that you can always remove yourself as a fan of any Page by clicking the "Remove Me from Fans" link in the bottom left corner of the Page.

Pages are equipped with powerful analytics, demographic information, and targeting tools, you have resources at your fingers tips that have previously been limited to large marketing firms with substantial budgets and corporate clients. What if you don’t plan to pay for Facebook ads? There is still value and a reason to maintain and grow your Page as these features are not extended to groups.

  1. Native Facebook scheduling - This means that you don’t need an external service to schedule your social media ahead of time.

  2. Tagging - When it comes to visibility, your Page is key. If a reader wants to share your posts with a friend, it is likely that they will try to tag your Page – something they can’t do if you’re only maintaining group.

Facebook Groups

While Pages were designed to be the official profiles for entities, such as celebrities, brands or businesses, Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.

When you create a group, you can decide whether to make it publicly available for anyone to join, require administrator approval for members to join or keep it private and by invitation only. Like with Pages, new posts by a group are included in the News Feeds of its members and members can interact and share with one another from the group.

The inherent nature of groups – multiple people talking back and forth – encourages engagement in a way that is hard to match on a page. Groups range widely, from members of a church group or athletic team organizing activities to serious topics on politics and world events or even more lighthearted themes.

Say that you and your friends have a favorite celebrity or cause you want to rally around, but you are not the official representative of either. You can either become a fan of the official Facebook page for the celebrity or cause and show your support there or create your own group on Facebook around the common interest.

For example, just as I'm a fan of the official Page for the show "How To Get Away With Murder," I am also a member of groups created by other fans like myself. The "HWGAWM" groups offer a way to interact with a community of people and discuss the latest theories around what is happening on the show—from "Who killed Wes" to how it will all end.

HTGWM Fans Facebook Page


Together, Pages and Groups bring even more ways for you to stay connected on Facebook. You can help us by reporting any fake Pages you come across or abusive Groups you come across. Simply click the "Report" links located in the bottom left corner.

The downside with groups is that they take do take time and attention to grow. There is no native scheduler available inside Facebook groups so unless you plan on posting everything in real time (and that’s a quick road to burn out!), you’ll need to invest in one of the schedulers that allows you to post to Groups.

The Caribbean Social Media HQ CEO is excited to see how "HTGAWM" will end.

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