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Social Media, a Vaccine for Pandemic Hit Entrepreneurs & Educators

Updated: Jun 4, 2022



Economies have been reeling, with an increasingly dimmed optimism of a full recovery anywhere in sight.

Businesses of all sizes have been hit hard by state mandated closures but small and micro enterprises (SMEs) have been the most vulnerable to the economic impact of the COVID-19 pandemic.


The COVID-19 pandemic has disrupted both business and educational plans, forced priorities to be re-organised and generally been a reality check to all of us, especially here in the Caribbean, of how unpredictable and unrealistic it is to rely on doing business in only one type of way.... Up close and personal, face to face and in person. Our future outlook has been forcibly transformed.


For many businesses, social media has become a lifeline to their current and prospective customers during COVID-19. It’s enabled companies to not only keep the dialogue going in real time, but reimagine the way they engage with existing and prospective customers for a more dynamic experience and increased loyalty. For some, it’s even created opportunities to make customers feel understood and valued, launch a new business or create an additional revenue stream.



E-Commerce or e-comm has had to become a reality for the Caribbean based businesses who are now fighting for their daily survival. They had been overly dependant on their customers coming into their brick & mortar locations to engage in the sales funnel of - browse, discuss options and finally make purchases. This could no longer happen and revenues were drying up faster than a mirage in the dessert. Something had to be done, and in walked e-commerce, social media and online shopping to all our rescue.



Social media is now how many businesses communicate with their customer base. A popular supermarket in Tobago for instance, now uses WhatsApp (not even WhatsApp Business) to give one way communication to their customers. Their updates consist of special offers, new products and most importantly, any sudden change to their opening hours and procedures based on the rapidly changing protocols issued by the Ministry of Health and the Ministry of National Security during their daily and weekly updates.


The reality is that navigating work, business and education have become increasingly challenging. Even in the best of times conducting work and business is a juggling act that many struggle with, and these have definitely not been the best of times, some would even say that they are the worst of times.


The COVID-19 pandemic has disrupted both business and educational plans, forced priorities to be re-organised and generally been a reality check to all of us, especially here in the Caribbean, of how unpredictable and unrealistic it is to rely on doing business in only one type of way.... Up close and personal, face to face and in person. Our future outlook has been transformed.




Educators in the Caribbean especially had to change the way they dispensed knowledge..... Overnight and it's a safe bet to say that 95% of the public schools students and their educators just weren't ready.


Social media services and apps are now routinely being used as educational tools, but there are important issues to consider including privacy, appropriate content, security and the comfort level of the user with the apps and services. Often, the best authorities on what is useful are your students themselves and new apps & services keep popping up all the time.


Devices in the hands of the upcoming generation is now the most sensible option as the schools now solely operate in that digital space, using social media to teach students over the internet. Many students however are at a disadvantage as their families have been unable to secure devices with which they can continue to be students. Drop-out levels have skyrocketed.... we digress.


Educators and support staff are seeking all the help they can get to better service their online classrooms and the students who now exist at the terminal end of their internet connection. Social media is no longer in the classroom, IT IS THE CLASSROOM. Educators now have to include in their lesson plan teaching copyright and fair use to students.



Educational stories have become a major part of social media tools for both the entrepreneur and the educator as they both seek to entertain and educate their customers & students about products, prospects and topics. In order for their stories stand out in 2021, engagement has to be kept at the forefront of their strategy with something that is interactive, entertaining, and educational and platforms like Instagram are a great option to accomplish this.

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